Press Clipping
12/04/2025
Article
The Deals: Primary Wave Albums to Become ‘Artist-Personalized’ Games; Merlin Signs Karaoke Licensing Pact

Merlin signed a licensing deal with karaoke technology company Singa to make “thousands” of original master recordings from Merlin’s member companies available on the platform, according to a press release. “For Merlin members and their artists, the partnership unlocks new revenue streams. For karaoke fans, it means access to more songs, greater variety, and an unmatched singing experience powered by the original master recordings, and not reproductions or soundalike versions,” the release states.