All the World’s a Karaoke Room: How Singa Expands Karaoke to Every Screen, with the Planet’s Biggest Song Selection

Karaoke will never be the same. The social entertainment option loved by so many around the world is getting a serious upgrade, thanks to Singa (singa.com). The app is taking the singalong format beyond its soundalike past into a better sounding, more fun future that benefits musicians and songwriters.

The Finland-based startup has already had global impact, getting music fans from dozens of countries to croon, rap, or belt out their favorite hits. Thanks to its large selection of original artist tracks, Singa makes the karaoke experience sound better and lets singers connect more deeply with their favorite artists. And thanks to Singa’s industry-first deals with major rightsholders, artists and songwriters can unlock new revenue from something fans already love.

“There’s an outdated idea that people only want to sing a small subset of songs, chestnuts like ‘My Way,’” explains Singa co-founder and CEO Atte Hujanen. “Yet the reason music lovers choose the same songs is that historically, karaoke has only been able to offer several thousand titles due to licensing challenges. What they really want is to sing their favorite songs, and Singa is bringing them hundreds of thousands of options.” Singa boasts the largest licensed karaoke catalog in the world.

Singa is also bringing karaoke within reach of a wider range of people and venues, making it easy to incorporate into a home setup, a casual party, or a restaurant or bar. As simple to use as a streaming music app, singers can create an account in seconds and start singing along with classics and recent hits. Singa can be used on any browser or device, including smart TVs, making it perfect for gatherings. And its rightsholder agreements ensure a hospitality or entertainment venue is on the right side of licensing, instead of operating in a potentially grey area with dodgy software. 

Hujanen comes by their desire to expand karaoke naturally. Hujanen’s family was the force behind the multinational karaoke phenomenon, the Karaoke World Championships. He knew firsthand how entertaining and unifying karaoke could be, and he saw an opportunity to usher in a new era, one not tied to specific machines or limited catalog. 

Hujanen, co-founder and CTO Tomi Pajunen, and an expanding band of tech and music industry experts worked for years to create the perfect platform for karaoke. Just as online streaming shook up our watching and listening habits, Singa promises to transform social entertainment with casual singing--by securing rightsholder deals and building tech that works so well, it doesn’t get in the way of your heartfelt rendition of “Total Eclipse of the Heart” or “Pink Pony Club.” Its freemium model lets folks try their first five songs for free, a warm welcome for die-hard karaoke lovers and newcomers alike.

Over the past ten years, the company has expanded to 34 countries, embracing songs in dozens of languages, from decades of music history up to the present moment. It has created an industry-leading B2B platform, Singa Business, as well as a consumer-facing app. Singa has grown, in part thanks to its savvy approach to rightsholders, winning over music industry executives who had been burned by questionable karaoke licensing maneuvers or outright piracy in the past. 

“We’re very proud that we are opening up what is an important additional revenue stream to more artists and songwriters, sometimes a very sizable one in certain markets,” reflects Hujanen. “It’s been essential to us to make sure we’re acting in their interests, while still giving singers all that they want.” 

About Singa

Singa modernises karaoke — the last analog bastion of the entertainment industry, by offering a complete ecosystem around karaoke for both venues and consumers. Since 2015, the Finnish company has launched its karaoke streaming service in 34 countries, helping 2000 hospitality venues and 2 million registered home singers experience the new era of singing. 

Singa is the first karaoke service to partner with a major record label, allowing the distribution of original master recordings for an unparalleled karaoke experience. 

Singa Business helps bars and entertainment venues attract new customers, boost revenue, and create unforgettable memories for every guest. For consumers, the Singa karaoke app gives access to the largest licensed karaoke catalogue today on any device. You can sing on your own, make it a party with friends, or use the finder feature to spot the nearest Singa-powered karaoke venue and hit the stage.