Announcement
06/03/2025

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Singa modernises karaoke — the last analog bastion of the entertainment industry, by offering a complete ecosystem around karaoke for both venues and consumers.

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Christian Harp
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SINGA AND WARNER MUSIC GROUP STRIKE GROUNDBREAKING DEAL, REDEFINING KARAOKE WITH ORIGINAL MASTER RECORDINGS

Access to WMG catalog elevates karaoke experience
while supporting artists and songwriters in first major label partnership

[June 3, 2025] – Singa, a leading karaoke technology company and Warner Music Group, the global music entertainment company, today announced they’ve entered into a groundbreaking deal that will redefine the karaoke streaming experience. This agreement, which includes Warner Chappell Music and Warner Recorded Music, significantly expands Singa's karaoke song catalog beyond its existing 120,000 soundalike recordings to include a vast collection of original master recordings, bringing fans closer to the authentic sound of their favorite artists. 

"This game-changing deal allows karaoke singers at home and Singa-powered venues worldwide to perform songs by iconic Warner Music Group artists, all using the original backing tracks," said Singa's Co-founder and CEO, Atte Hujanen. "This creates a more enjoyable and authentic singing experience that no other karaoke provider can offer." 

Marking Singa’s first deal with a major label, the partnership provides singers access to original recordings for a true-to-the-original experience. Singa’s innovative technology and processes ensure a seamless and immersive karaoke experience. "We’re redefining what karaoke can be, and this collaboration is a major step toward modernizing what has long been the last analog bastion of the entertainment industry," said Hujanen.

“With this partnership, we’re ushering in a new era of karaoke where music becomes a more dynamic experience for fans,” said John Rees, SVP Strategy and Business Development, WMG. “This collaboration not only enhances the way people engage with music, but also creates valuable opportunities for our artists and songwriters, enabling them to reach more fans and unlock new revenue streams. Together, we’re paving the way for continuous innovation in music.”

In addition to Warner Music Group’s extensive catalog, Singa has secured deals with publishers and indie labels, continuously expanding its repertoire to include more of the songs people love to sing. 

Singa’s investment in rights management technology ensures that all music use is
transparent to rights holders. The company has partnered with leading back-office service
providers to develop usage tracking and revenue reporting tools, setting a new standard for
industry accountability.

About Singa
Singa modernizes karaoke — the last analog bastion of the entertainment industry, by
offering a complete ecosystem around karaoke for both venues and consumers. Since 2015,
the Finnish company has launched its karaoke streaming service in 34 countries, helping
2000 hospitality venues and 2 million registered home singers experience the new era of
Singing. Singa is the first karaoke service of its kind to partner with a major record label, allowing the distribution of original master recordings for an unparalleled karaoke experience.

Singa Business helps bars and entertainment venues attract new customers, boost revenue,
and create unforgettable memories for every guest. For consumers, the Singa karaoke app
gives access to the largest licensed karaoke catalog today on any device. You can sing on
your own, make it a party with friends, or use the finder feature to spot the nearest
Singa-powered karaoke venue and hit the stage. Follow Singa on Linkedin, Instagram, TikTok and Facebook.

About Warner Music Group
Warner Music Group (WMG) brings together artists, songwriters, entrepreneurs, and technology that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as 10K Projects, 300 Entertainment, Asylum, Atlantic, Big Beat, EastWest, Elektra, Erato, First Night, Fueled By Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. Follow WMG on Instagram, X, TikTok, LinkedIn, and Facebook.